Crop It Like It’s Hot?

I’m a big believer in being a self-starter and learning things on my own. I don’t know if it’s an issue of pride or if it’s a curiosity to learn, but I love being able to find out things on my own and to teach myself. Over the last year I’ve taken a vector graphics class. I learned an incredible amount of information about Adobe Illustrator and my own creativity. There was lots I still had to learn about the software, so I have spent the rest of that time teaching myself Adobe Illustrator. It’s been a long process, but I’ve produced some of my favorite passion projects.

Here I used a photo of a wristwatch to create a vector watch. My goal was to create a watch that looked photorealistic and that had similarities to the reference photo. Through this I learned so much about looking at objects in a different way. I had to visualize each element of the watch that I wanted to create with special attention to shadows and light. The hardest aspect about this project was re-creating how the light and shadows worked together to make something realistic. Overall, I’m pleased with how it turned out.

With some extra time I had, I decided to create another vector watch. I used the same principles and things I had learned about perspective and light to create this.

 

One of my favorite activities is watching movies. I am a BIG Disney fan and have always loved when they’ve created strong heroines to be the main character. When the Walt Disney Company announced they would be creating Moana I was ecstatic from the very beginning. Since its release, I wanted to create some vector graphics of one of my favorite Disney characters: Moana of Motunui. I love her development, the tug at the heartstrings moments throughout the movie, and the valuable lessons she learns through her journey. That served as the springboard of inspiration. In my design I incorporated her profile, a powerful, standalone phrase from the movie, and my love for the minimalistic approach to design.

Lastly, in another one of my passion projects, I wanted to create a t-shirt design. I knew from the beginning that I wanted to create a shirt that creatives would understand. I thought of cheesy puns and jokes I’ve heard over the years, and I finally thought of this. My inspiration came from watching Austenland. One of my favorite scenes from the movie comes from Keri Russell’s character. She’s asked to play a song on the piano and decides to play a phrase from Nelly’s “Hot In Here”. The song kept playing in my mind and soon other hip hop and rap songs came to my mind. “Drop It Like It’s Hot” by Snoop Dogg came in my head and I envisioned a joke that could work for my vector t-shirt. Here’s the finished product all done in Adobe Illustrator.

Final Photobook

My COMM 300 class has been such a valuable gift to me. Throughout the semester I’ve learned how to master my camera and edit like a pro. My final project for this course is my final photobook. Inside you’ll find some of my favorite images I’ve taken and edited. I have a wide spectrum of photos that are featured, from the old days of the wild west at Bannack to the smallest details in macro photography.

All final edits were done with Adobe Photoshop and Lightroom with book designing on Adobe Indesign.

Kayla Taculog’s Photobook

NetAngel

This semester I had the privilege of taking an introductory public relations class. We studied different areas related to PR such as crisis communications, event planning, research, etc. The students were then put together in teams to become a PR team where they would take on a PR campaign for a client. This semester we had the opportunity to work with a company called NetAngel, a porn filter based in the cloud. In this campaign we were given four weeks to complete our campaign and work towards a solution for our client. In addition to completing a PR campaign for NetAngel, we were asked to design and compile a book of our research, PR strategy, tactics and additional resources for Brian McKellar, CEO of NetAngel, to use in his future endeavors of his company. The following is our final book project.

In this book, we wanted to create a theme of connection. In our first meetings with Brian, the phrase he used “connection is the opposite of addiction”, was something that stood out to the entire team. Our theme for our PR campaign and for our book was “Creating Connections”. In the design we hoped to achieve this theme throughout our book the photographs and layout design of the book. In connection to his already existing company, we also wanted to continue his monochromatic color scheme that is also found throughout his website https://www.netangel.com/.

 

Below you can view the master book that is our finished project:

NetAngel

 

Brochure Project

Description: 

Create a brochure for a company.

Process (Programs, Tools, Skills, FOCUS Principles):

  1. I started by creating the PRISM logo in illustrator. I was inspired by a lot of vector logos on Pinterest with a combination of my own personal spin on them.
  2. Next, I started on the layout of my brochure in InDesign. I felt that because the brand I was called prism, I would insert my images into the boxes you see above.
  3. I then edited a few photos in Photoshop, as per instructions.

Critique Process:

I met with Danielle Esplin in person and had input from Kylee Egbert. Both gave good insight to different things I could change to improve my brochure. Danielle initially helped me create my logo. She thought I could vary the different shades of green I used in the logo, to give greater contrast to all of the sides. Kylee pointed out that the body copy of brochure was really small, so she suggested I make it bigger.

Message:

To provide information to those who are in search of photography and videography services.

Audience:

Any person wanting services that Prism Studios has to offer.

Top Thing Learned:

The top thing I learned was the efficiency and blessing of using the guides were. There was a lot of aligning I had to do, and having those guides helped me a lot.

Color Scheme & Color Names:

Analogous–teal, blue, and green.

Title Font Name and Category:

Avenir Next–Sans Serif

Copy Font Name and Category:

Avenir Next–Sans Serif

Thumbnails of any original, unedited image(s) used in project:

Source of each image (website name and hyperlink):

Logo is my own.

All images from Pexels.com

Web Page Mockup Project

10awebpagemockup

Description: 

Create a web page layout using a grid.

Process (Process, tools, skills, FOCUS principles):

  1. First, I had to choose between two ideas I had regarding the webpage I wanted to create. I decided to choose the same business I used in the Business Identity Project.
  2. Then, I started sketching ideas for the website layout. draft
  3. Next, I went to photoshop to create a shape map of my idea. I felt that my initial idea was too minimalistic to attach to my brand, so I added a more professional look.10ashapemap
  4. Then, I started on my actual web page mockup page. I inserted title, logo, menu items, thumbnails of photography, and footer information.
  5. My final project ended up differently than I had originally intended as I added more images and different alignment of the tab text.

Critique:

I received feedback from Danielle Esplin. She suggested I arrange the featured photos so that the spacing was more uniform. She also suggested that I move the menu text onto two lines rather than three and to also move the social media icons below them.

Facebook Critiques: n/a

One-on-one critique: Danielle Esplin

Instructor Critique: n/a

Message:

To showcase photography and my portfolio to potential and existing clients.

Audience:

People looking for photography and social media marketing services.

Top thing learned:

I learned the importance of alignment, especially with using the guides provided.

Color scheme & color names:

Monochromatic–blue and white.

Title font name & category:

Avenir Next Condensed–Sans serif.

Copy font name & category:

Avenir Next Condensed–Sans serif.

Thumbnails of any original, unedited image(s) used in project:

Source of each image (website name and hyperlink):

unsplash.com

 

 

HTML & CSS Coding Project

screencapture-file-volumes-transcend-9akaylataculog-logo-showcase-html-1478739097810

Description:

Create a custom HTML/CSS webpage.

Process (Programs, Tools, Skills, FOCUS principles):

  1. I started with laying out the structure and layout of my website.
  2. Next, I went and cleaned up a few elements in my logo in Illustrator.
  3. I then opened the HTML file and making changes to the file.
  4. Then I linked the CSS file to the HTML file and made changes from the CSS file.
  5. I opened up Safari to make sure the changes I made were pleasing to me.
  6. After revising the CSS and HTML files I validated both of those files.

Critique Process:

I met with Danielle Esplin and she gave me some good feedback on what to change and alter. She suggested that I increase the width of the body portion of the webpage from 600 to something around 800-900px. She also suggested the I decrease the size of the H1 header so that there was more room for the logo to have.

One-on-one: Danielle Esplin

Facebook Critique: n/a

Instructor Critique: not provided

Message:

I wanted to convey that my SMM and photography services are professional, high quality, and consistent.

Audience:

I want to attract milllenials and other modern business professionals to seek services from my brand.

Top Thing Learned:

I learned a lot of shortcuts, mostly changing windows and tabs, as well as some in CSS.

Color Scheme and Color Names:

Monochromatic–Blue, white, and gray.

Title Font Name and Category:

Avenir Next Condensed–Sans Serif.

Copy Font Name and Category:

Avenir Next Condensed–Sans Serif.

Thumbnails of any original, unedited image(s) used in project:

n/a

Source of each image:

n/a