This semester I had the privilege of taking an introductory public relations class. We studied different areas related to PR such as crisis communications, event planning, research, etc. The students were then put together in teams to become a PR team where they would take on a PR campaign for a client. This semester we had the opportunity to work with a company called NetAngel, a porn filter based in the cloud. In this campaign we were given four weeks to complete our campaign and work towards a solution for our client. In addition to completing a PR campaign for NetAngel, we were asked to design and compile a book of our research, PR strategy, tactics and additional resources for Brian McKellar, CEO of NetAngel, to use in his future endeavors of his company. The following is our final book project.
In this book, we wanted to create a theme of connection. In our first meetings with Brian, the phrase he used “connection is the opposite of addiction”, was something that stood out to the entire team. Our theme for our PR campaign and for our book was “Creating Connections”. In the design we hoped to achieve this theme throughout our book the photographs and layout design of the book. In connection to his already existing company, we also wanted to continue his monochromatic color scheme that is also found throughout his website https://www.netangel.com/.
Below you can view the master book that is our finished project: